Benefits of Digital Marketing Consulting Support & Research
Digital marketing consulting support & research provides valuable insights and direct assistance for businesses looking to gain a competitive edge by marketing more effectively to their current and potential customers. A solid understanding of the various customer segments and what they want from your business can mean the difference between stagnation and scaling your business more successfully.
By leveraging AI marketing tools for customer segment analysis and corresponding promotional content, businesses can increase revenue while at the same time bring down costs. Analyzing customer segments and their preferences allows for tailored content, emails, ads, and other promotion, leading to higher conversion rates. AI tools further streamline these processes by automating and assisting with analysis and content creation.
Our ongoing research of AI tools best practices on a corporate and marketing level enables us to support your business in optimizing your performance and stay ahead of the competition. Using AI-driven analysis, we help in your understanding of which platforms and content strategies will yield the best results, ensuring your labour and promotional spend is allocated efficiently, reducing unnecessary expenses and increasing profitability.
Digital Marketing Training & Support and Research
Free Digital Marketing with AI Workshop (Current)
This free hands-on workshop will teach you how to use AI to transform your business marketing by enhancing your digital marketing strategy and promotional content.
Business owners will learn to use AI-powered tools for digital marketing campaign development with a focus on segmenting your customers along your business products. And then you will learn how to to develop pillar (website & video) and micro-content (ads & social posts) promotional content catered to your various unique customer segments.
Through case studies and practical exercises, attendees will gain insights into AI-driven content creation and optimization. By the end of the workshop, participants will understand how to integrate AI into their marketing strategies for more efficient and impactful campaigns. Read More…
Digital Marketing With AI Tools Research Project (Upcoming)
We have an upcoming Digital Marketing with AI Tools Research Project which will further explore the impact and effectiveness of artificial intelligence (AI) in digital marketing strategies and tactics.
This research will analyze the use of various AI tools in digital marketing strategy development and promotional content creation. Including website pages and SEO, video, email and social media. The study will assess AI capabilities and related financial performance for businesses of different scales.
A key focus will be on how AI can improve customer segmentation and the promotion of your related product offerings. Also, we will looking the use of marketing automation to lower costs and drive higher conversion rates. The outcome of this study will serve as a valuable resource for businesses, educators, and marketing professionals looking to stay competitive in the digital landscape. Read More…
BSBR Research Project - Program Results (Past)
The now completed BSBR (Building Small Business Resilience) BSBR Digital Marketing Training Program, funded by the Government of Canada and delivered by Sheridan Pilon School of Business, supported underrepresented small business owners.
The 12-week program significantly boosted business performance:
– Alpha cohort revenue grew by 242% and Beta by 121% in 12 months.
– Customer engagement surged (Alpha: 148%, Beta: 290%).
– Paid advertising reliance was decreased. SEO, Video, and LinkedIn were most effective.
– Businesses improved their digital skills (Alpha: +112%, Beta: +128%), emphasizing strategy, content quality, and ROI.
The study highlights that a well planned digital marketing plan executed around customer segments and their unique wants is a key driver of digital marketing effectiveness. Read More…
How Your Business Can Benefit From Our Services and Research
Why Join As A Supported Client? (Current)
We empower business owners with expert-driven, research-backed digital marketing consulting support. You gain expert guidance, and a supportive network to strengthen your business digital marketing.
Our highly successful Digital Marketing Support will help you to quickly upskill and grow. Managed by experienced professionals, we provide tailored support based on in-depth research and other client work to address the unique digital marketing needs of your business.
Let us enhance your business digital marketing capabilities and strengthen your long-term success in the evolving digital marketing landscape. Read More…
Why Join As A Research Participant? (New Research Study Coming Soon)
Joining as a research participant allows you to contribute and benefit from research-driven digital marketing insights tailored for small businesses.
As a participant, you gain early access to valuable practical, data-backed resources, improving your digital marketing skills to help you better support your business growth. You also gain an opportunity to connect with fellow entrepreneurs interested in growing their digital marketing footprint.
By participating, you help refine effective strategies while benefiting from the latest research designed to strengthen small businesses in an ever-evolving digital landscape. Read More…
How to Signup as a Supported Client or Research Participant
We offer the following training, research and client consulting:
Workshops – Throughout the year we offer free or workshops to organizations, companies and/or the community as a whole.
Courses – We also offer various free and paid courses to support businesses.
Research – From time to time we undertake research studies on digital marketing and AI tools. Participation in this research is free.
Client Consulting – On an ongoing basis we support the digital marketing needs of paying clients.
To learn more about what we offer and how you can gain insights into your business Click Here.