Benefits of Digital Marketing Research

That invisible line between doing well and thriving is one that many businesses find difficult to cross. But what if the key to breaking through was right at your fingertips? 

Digital marketing research is a game-changer for businesses looking to gain a competitive edge, reach their target audience effectively, and optimize their marketing efforts. Understanding the market, customer behavior, and emerging digital marketing trends can mean the difference between stagnation and scaling your business successfully.

Your business will lean the latest in how to  enhances customer engagement and personalization. By further analyzing your customer segments and what the value from your business, you business can tailor content, emails, ads, and promotions to specific customer segments, leading to higher conversion rates and stronger brand loyalty.

Your business can also stay ahead of the competition. Digital marketing research helps businesses optimize budgets and maximize ROI. Understanding which platforms and strategies yield the best results ensures that marketing spend is allocated efficiently, reducing unnecessary expenses and increasing profitability.

If you’re tired of being “under”—under-performing, under-valued, or under-resourced—participating in digital marketing research can be the breakthrough you need to finally get over that invisible line.

Past and Current Digital Marketing Research

Digital Marketing With AI Tools Upcoming Research Project

The Digital Marketing AI Tools Research Project aims to explore the impact and effectiveness of artificial intelligence (AI) in digital marketing strategies. 

This research will analyze various AI tools, including chatbots, content generation platforms, social media analytics, programmatic advertising, and AI-powered SEO solutions. The study will assess their capabilities, accuracy, and return on investment (ROI) for businesses of different scales.

A key focus will be on how AI can improve customer segmentation, real-time decision-making, and marketing automation to drive higher conversion rates. The outcome of this study will serve as a valuable resource for businesses, educators, and marketing professionals looking to stay competitive in the digital landscape. 

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Building Small Business Resilience (BSBR) Past Research Project - Program Results

The BSBR Digital Marketing Training Program, funded by the Government of Canada and delivered by Sheridan Pilon School of Business, aimed to support underrepresented small business owners post-COVID. The 12-week program significantly boosted business performance: Alpha cohort revenue grew by 242% and Beta by 121% in 12 months. Customer engagement surged (Alpha: 148%, Beta: 290%), while paid advertising reliance dropped. SEO, Video, and LinkedIn were most effective. Businesses improved digital skills (Alpha: +112%, Beta: +128%), emphasizing strategy, content quality, and ROI. The study highlights structured digital marketing as a key driver of business resilience and growth.

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Building Small Business Resilience (BSBR) Past Research Project - Program Overview

Small businesses represent 98% of businesses in Canada but struggle with long-term survival, with only 68% lasting five years and 49% reaching ten years. Underrepresented groups, including women (15.6%), Indigenous people (1.4%), minorities (12.2%), and persons with disabilities (0.5%), face even greater challenges. The COVID-19 pandemic further impacted these businesses, with 38% reporting revenue losses of 50% or more and 14% considering closure.

The BSBR Digital Marketing Prototype supported small businesses in adapting to the digital economy through affordable, practical digital marketing education. The initiative provided small business owners with essential digital marketing skills, ensuring adaptability and long-term success in an evolving business landscape.

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How Your Business Can Benefit

Why Join As A Research Participant?

Joining as a research participant allows you to contribute and benefit from research-driven digital marketing training programs tailored for small businesses. Your insights help develop practical, data-backed solutions to real-world marketing challenges. As a participant, you gain early access to valuable resources, improving your digital marketing skills while connecting with industry experts and fellow entrepreneurs. This opportunity lets you shape training programs that support business growth and success. By participating, you help refine effective strategies while benefiting from the latest research designed to strengthen small businesses in an ever-evolving digital landscape.. Read More…

Why Join As A Supported Client?

Digital Marketing Research empowers business owners with expert-driven, research-backed digital marketing support. Our highly successful 12-week Digital Marketing Training Program helps businesses quickly upskill and grow. Led by experienced professionals, we provide tailored courses based on in-depth research to address  digital marketing business needs.  By working with us, you gain practical skills, expert guidance, and a supportive network to strengthen your business. Partner with us to enhance your digital marketing capabilities and build long-term success in an evolving digital marketing landscape. Read More…

How to Join our Programs

To join as a research participant or a client the Digital Marketing Training Program, follow these steps:

Eligibility: In order to ensure you are ready for growth, you are a business owner operating for over two years, with a business website. You will complete an online survey, which should take about 15 minutes to evaluate your business’s eligibility to participate in the training program

Engaging in this process not only enhances your business’s digital marketing capabilities but also contributes to developing training programs tailored to the unique challenges faced by underrepresented small business owners. Read More..

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