Is Your Business Digitally Optimized?
In today’s fast-paced world, businesses that embrace digital transformation gain a competitive edge. But how do you know if your digital activities are truly effective?
The Digital Audit is a comprehensive assessment designed to evaluate your current digital landscape and identify opportunities to enhance efficiency, streamline operations, and improve marketing performance.
Become more confident in your abilities to grow your company.
Get the tools you need to succeed. We will teach you how to create profitable marketing strategies that work!
Get a free end to end digital marketing roadmap.
Get a free strategy with tactics that work for you and your customers.
Get a free digital marketing credit of $500.00.
$500 in credits towards your digital marketing (items such as website content, Facebook Ads, Google Adwords, email marketing, etc).
What is The Digital Audit?
- What’s working in your digital strategy
- What’s not working and needs improvement
- Where digital solutions can increase efficiency and profitability
We provide clear, actionable recommendations to help your business become more digitally enabled—whether through automation, improved online presence, or smarter marketing strategies.
Give Your Business a Digital Marketing Roadmap
How It Works
1️⃣ Initial Consultation & Discovery
We begin with an in-depth interview to understand your business, goals, and current digital activities.
2️⃣ Status Quo Assessment
A detailed analysis of your:
Marketing & Online Presence (website, SEO, social media, ads, email marketing)
Customer Journey & Sales Process (lead generation, conversions, CRM usage)
Operational Efficiency (use of digital tools, automation, workflows)
Competitive Positioning (industry benchmarks and opportunities)
3️⃣ Comprehensive Digital Audit Report
Delivered with:
✅ Status Quo Summary – Where your business stands today
✅ Opportunities for Improvement – Where digital solutions can be leveraged
✅ Action Plan – Strategic steps to optimize and implement changes
4️⃣ Final Report Discussion
A final meeting to review our key findings and recommendations for you to hit the ground running to be more digitally enabled.
Want help implementing the recommendations? We offer hands-on guidance to ensure digital transformation success.
Skills
- Strategy
- Content Auditing
- Competitive Analysis
- Customer Personas
- Market Research
- Campaign Objectives
Tools
Who Is This For?
The Digital Audit is ideal for small and medium-sized businesses that:
Struggle with digital marketing results Need to improve online visibility and customer engagement Want to automate and streamline business processes Feel overwhelmed by digital tools but don’t know where to start
Skills
- Landing Pages
- SEO
- Social Content
- Email Marketing
Tools
Why Choose The Digital Audit
Expert-Led Assessment – Backed by digital marketing and business transformation expertise Tailored to Your Business – No cookie-cutter solutions; personalized recommendations Actionable Insights – Practical steps, not just theory
Transform your business with a smarter, more effective digital strategy!
Get Started Today! – Book a Free Consultation
Skills
- A/B Testing
- Reporting
E-commerce
- Optimization
Tools
Testimonials
The Team
DIGITAL AUDIT FAQ
This program is a shared research initiative by Sheridan College’ Pilon School of Business and EDGE Entrepreneurship Hub. It is also part of the Skills Innovation Challenge, an initiative by the Government of Canada Future Skills Centre to aid those most affected by the COVID-19 crisis.
This course is for existing businesses with an established website and some digital marketing promotion experience (ie. social media, email, etc.). We run through the entire digital market process with a focus on building up your knowledge so that you can further enhance your digital marketing tactics for your business. With the instruction, you can expect the knowledge to come out of the program ready to further promote your business.
To evaluate the effectiveness of the training program, you will be asked to complete weekly online surveys and focus group discussions at week 4 and 8, and final individual interviews at week 12. You will further evaluate the training effectiveness 6 months and 12 months after the end of your training via an online survey and possibly as part of a focus group. This should take about 2 hours. As a thank-you token for your time, you’ll receive a $50 gift card for your participation.
5-10 hours – developing real-world applied digital marketing for your business
To be eligible to participate in the research, you must: Be 19 years of age or older. Identify as a woman, an Indigenous person, a racialized person or visible minority, immigrant, an LGBTQ2S+ person, a person with disabilities or a person without a post-secondary education. Have operated a Canadian owned small business within Canada for over 2 years. Have a business website. Have an interest undertaking digital marketing development for your business.
To be eligible to receive the one-time honorarium, participants of the BSBR Digital Training Program must:
- Be actively enrolled in the BSBR Digital Training Program;
- Be over 18 years of age;
- Be a small business owner;
- Participate in the training program with a minimum of 80% attendance during Weeks 1 – 5 (All mandatory classes);
- Complete the pre-training section of the “Training Benchmark and Results” Spreadsheet;
- Complete the Campaign Planning and Strategy section of the Workbook
Use the $500 honorarium towards the following preapproved activities: Marketing Webpages & SEO (i.e. Copywriting, Campaign Landing Pages, Content Blogs, etc.) – Not Website Development. Social Media Ads (i.e. Facebook Ads, etc.). Search Ads (i.e. Google Ads). eCommerce Marketing (i.e. advertising). Email content. Marketing graphics (i.e. photography, images, and graphics). Video (i.e. promotional videos).
Since the number of people participating in the program is limited we may not be able to include you and your business if we have too many applicants. However, If your business is not selected, you can subscribe and receive our program’s information, tips, and how-to advice on digital marketing here [https://digitalmarketingresearch.ca/?goto=C0ETGwNAW1YFXAQBF0sSEgwdQglBQxEXGRsADxAiOykBMik_Dk8BOC85O1UiPSkEEFdcGQwB]
Google Classroom is our central home. This is where course content and workshop information is shared. Our virtual meetings will be held on Microsoft Teams. You will have the opportunity to take part in a social chat community with fellow “students”
Garrett and Sujinda are seasoned entrepreneurs with a life-time of experience as entrepreneurs like you. They have also developed several digital marketing courses, which provide a strong foundation for the course. They have also pioneered the use of simulated digital platforms (https://curiosities.sheridancollege.ca/digital-effects-sheridan-marketing-students-enjoying-real-world-simulation-in-the-classroom/).
Additional support you may need during the training such as translation, transportation, and childcare can be arranged upon request and will be considered on a case-by-case basis.
Your feedback and data collected from the research will be used to improve the training program and other future development that will benefit students, small business owners and job seekers in digital marketing areas. You will also receive a final research report, which will be shared with Future Skills Canada, publications, presentations, websites, organizations that support small businesses (such as Mississauga Board of Trade, Brampton Board of Trade and Mississauga Business Enterprise Centre) and the public at large. Your confidentiality and research data will be protected according to Sheridan’s research policies and procedures.