Are you a Canadian business owner who…

  • Wants to learn how to better market your company online?
  • Doesn’t have time or money to attend expensive courses?
  • Wants expert and trusted digital marketing support for your business
  • Has experienced difficulties fully harnessing the new age of Digital Marketing AI?
Apply Now

Become more confident in your ability to grow your company.

Get the traditional and AI tools you need to succeed. We will teach you how to create profitable marketing strategies that work!

Get a free end to end digital marketing roadmap.

Get a free strategy with tactics that work for you to gain new customers and increase sales from current customers.

Get a free digital audit of your business in the workshop.

See where your business is at versus the competition. Find ways to move ahead your digital marketing performance. 

We have your back.

  • You have a website and have some knowledge and experience in undertaking digital marketing.
  • Gain the knowledge to plan, execute, measure and optimize successful online campaigns.
  • Be empowered by knowledge and skills that will help you succeed!
  • Get your questions answered by experts.

Your free digital marketing with AI workshop is waiting for you.

Limited seats available

Signup To Be Notified About the Next Open Workshop

Course Outline

Strategy and Planning

With our expert guidance, you’ll learn how to start with your business goals and create the plan that will help get them accomplished.  We go over everything from digital marketing content audits (to see what’s working) and analyzing competitors, all the way down to understanding market segmentation – this involves getting to know who customers are so that you can design messages accordingly for success!

Then all those strategy elements become tactics: we teach different ways of using these techniques in order to make an impactful promotion of your business.

Skills

  • Strategy
  • Content Auditing
  • Competitive Analysis
  • Customer Personas
  • Market Research
  • Campaign Objectives

Tools

Implementation and Tactics

OWNED: In this workshop you’ll learn about the most important aspects of owned media. You will be taught how to make your website more content-driven and search engine friendly so you reach the right audience at the right time. You will learn how to market and promote your business on social media.  You’ll learn about social media marketing for your business and how it can help build your business and brand. You will focus on content, such as tweets and videos from different platforms like Facebook, Instagram, YouTube, and LinkedIn. Finally, you’ll learn about using email marketing to make the most of your customer database and build relationships.

Skills

  • Landing Pages
  • SEO
  • Social Content
  • Email Marketing

Tools

Earned: Earned media increases brand awareness and creates a buzz around your business. Learn about PR best practices that work for getting coverage of all social platforms and creating press releases that are shared by influential bloggers as well as traditional journalists alike. We’ll also explore influencer relationships and link building to build reputation.

Skills

  • Public Relations
  • Link Building
  • Influencers
  • Reviews
  • Reputation Management

Tools

PAID ADVERTISING: Using Paid advertising to reach your audience is an effective way of engaging with potential clients, but it’s important that you know what makes a successful campaign. This course will teach how to create ads as well as understanding the secrets behind modern marketing techniques so your business can get more out of your budget without sacrificing quality or success rate!

Skills

  • Campaign Planning
  • Budgeting

E-commerce

  • Product Descriptions
  • Ecommerce SEO
  • Ecommerce Data

Tools

Evaluation, Iteration, and Monitoring

You’ll learn to collect and analyze data from the website, social media platforms as well as your email marketing tools. You will learn about testing different digital marketing strategies and understanding the results to see which ones work best for your business. We will help you understand your business needs and how to know when it makes sense to outsource any digital marketing responsibilities. Finally, you will learn about measuring digital marketing success so you can be sure that what time or money was invested in it is paying off.

Skills

  • A/B Testing
  • Reporting

E-commerce

  • Optimization

Tools

Testimonials

"It has been a fantastic resource for us as a small business. We are far better positioned with our digital marketing strategy and tactics than we were prior to taking part in the program. The course covers a wide range of digital marketing topics including SEO, paid advertising, and social media strategies. I highly recommend the course for any small business owner who is serious about their marketing."
Deepa Tailor
Tailor Law
"I own a tutoring business in Brampton with brick-and-mortar locations and pivoted to online tutoring during the pandemic. The main problem with any small business is the funds. We are not able to compete with big brands and companies due to a lack of funds and resources. But by learning and using digital marketing tactics smartly, it helps in this endeavour. The course taught me that creativity and initial research is the big factor in this happening. We can compete with any form of business whether it’s a large scale or small scale and grab eyeballs from their audience as well."
Sapna Aggarwal
Springdale Brampton Learna
"Content on strategic marketing and tactics helped me to get a better understanding of how to get more out of the time, money and content I was investing into the growth of my organization. From the learning, discussion and supporting workbooks, I have a clearer path on why some of my digital marketing tactics succeeded before and now I have clarity on which of the marketing practices have the best fit and ROI for me and how to implement effectively to deliver value for my community and navigate the digital landscape."
Zahra Qureshi
Social Venture Circuit

Workshop Team

Meet The Research and Consulting Team

FAQ

This workshop is our way of giving back to the community and it gives us insights into the current state of digital marketing in interacting with a broad range of businesses. Indirectly, we also gain consulting clients and research participants. 

This workshop is for existing businesses with an established website and some digital marketing promotion experience (ie. social media, email, etc.). We run through the entire digital market process with a focus on building up your knowledge so that you can further enhance your digital marketing tactics for your business. With the instruction, you can expect the knowledge to come out of the program ready to further promote your business.

Nothing, however the greater involvement in the workshop, the more insights you will gain. 

Many workshops are sponsored by organizations, and if you are a member you will be invited. In addition, we have workshops that we offer to the community as a whole. Signup to your Newsletter to be informed about the next workshop. 

You can subscribe and receive our program’s information, tips, and how-to advice on digital marketing here [https://digitalmarketingresearch.ca/?goto=C0ETGwNAW1YFXAQBF0sSEgwdQglBQxEXGRsADxAiOykBMik_Dk8BOC85O1UiPSkEEFdcGQwB]. You will also be notified of upcoming workshops. 

Both, you will be notified as to which format is available and when if you signup to our Newsletter. 

Garrett and Shokran are seasoned entrepreneurs with a life-time of experience as entrepreneurs like you. Garrett has also developed several digital marketing courses, which provide a strong foundation for the course. Garrett has also pioneered the use of simulated digital platforms (https://curiosities.sheridancollege.ca/digital-effects-sheridan-marketing-students-enjoying-real-world-simulation-in-the-classroom/).

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