Has the COVID-19 pandemic has forced your business to migrate online? The free digital marketing training course for small business can help your business with marketing a new E-commerce shop that you may have been quickly set up alongside your brick-and-mortar store. Social posts may be becoming your main source of word-of-mouth recommendations and you need some support. Google advertising is now replacing your use of local newspaper ads and you need to understand paid digital marketing more.
Digital marketing is all the rage, but it is also an unfamiliar world for many small business owners. If you have tried dabbling in digital but you are not sure what you should be doing or if you are doing it effectively, here is the free digital marketing training course for your business.
Building Small Business Resilience (BSBR) Free Digital Marketing Training Course is an intensive 12-week program, developed specifically for underrepresented small business owners by two Sheridan College Digital Marketing professors. We surveyed the digital marketing world and homed in on key concepts that are relevant to small business needs with an understanding of your budget and scheduling constraints.
In this program, you will learn to become self-sufficient and confident in developing, executing, and evaluating a digital marketing campaign for your own business. First, you will learn how to research your competitors and customers to develop a marketing strategy and create your value proposition and marketing messages. Then you will learn how to promote your messages on all digital channels. Finally, you will learn to evaluate the results of your campaign, so you know what to do (or not to do) in the future.
What is unique about the BSBR Free Digital Marketing Training Course is that the learning is experiential, which means you will learn by doing. There are two lecture-style classes and one workshop per week. You can choose to attend the classes that are relevant and beneficial to your needs.
Throughout the program, you will be provided with workbooks to complete after attending lectures and workshops. The step-by-step workbooks will guide you to develop a campaign strategy and a plan. To implement the plan and evaluate the results, you get access to the BSBR digital platform, which is equipped with: a WordPress website, SEMRush, Yoast SEO, Facebook, Instagram, Twitter, LinkedIn, YouTube, HubSpot, and Google Analytics. The BSBR platform allows you to experiment with various tools and channels to find out which works best for your business.
Better yet, you will receive a $500 budget to spend on any digital marketing activities related to your business. This will allow you to experiment with new ideas and learn from your results.
The BSBR Training Course is essentially a research project with the aim to develop better training programs for small businesses. By participating in the program, you are helping other small business owners to improve their digital marketing skills so they can be adaptive and resilient in the face of future disruption.
Click here to find out how to join the Program. The application will be closed on Nov 30, 2021.
You will be notified the result by Dec 31, 2021.
Week 1: Business and marketing goals
Week 2: Internal and external research
Week 3: Target market, target audience and persona
Week 4: Strategy, USP and value proposition
Week 5-6: Website marketing: content marketing and SEO
Week 7-8: Social media marketing and social advertising
Week 9: Email marketing and earned media
Week 10: Google advertising
Week 11: E-commerce
Week 12: Data collection and analysis