BSBR Research: Stage 2 Program Development
July 29, 2021
Free Digital Marketing Training Course for Small Business
Free Digital Marketing Training Course for Small Business Owners
October 14, 2021

The ‘Getting to Know’ series uncovers stories of our Research Participants and their businesses.

Tell us about yourself.

I am a small business owner and hold an undergraduate degree in Statistics and Masters in Computer Applications. I was born and raised in Mumbai, India and immigrated to Canada in 2004.When we landed here, I was unsure of what I wanted to do for a career. In early 2005, the CEO of Learna Inc. approached me with the idea of opening my own Learna Franchise centers in Brampton. Now, I run multiple locations of Learna Brampton Tutoring Centers and Learna Brampton Online and cannot think of any other career for myself.

The CEO…approached me with the idea of opening my own Learna Franchise centers

What about your business?

Learna Brampton operates Ontario curriculum based education centers that provide affordable supplementary teaching in all subjects through a unique combination of conventional teaching methods with books and worksheets for Kindergarten to Grade 12 students. During the pandemic, we pivoted to Learna Brampton Online for virtual tutoring support. Our website is www.learnabrampton.com

How did you end up starting/owning this business?

I was hired at Learna Inc. when they started their first company-owned tutoring centers in their Marketing team. The response to our efforts was very encouraging and the thought of having my own franchise locations was very appealing. Experience interacting with students of all ages and to ensure they have the confidence and learning skills they need to succeed on their own and achieve their goals was very satisfying.

How do you de-stress?

I love reading. Biographies Autobiographies/Memoirs is my go to genre. Travelling and immersing in new cultures is another passion.

What do you wish you had known before you became a small business owner?

Instant high that you get for a job well done.

Instant high that you get for a job well done. My business is my passion and the rewards of hard work come in the form of appreciation from parents and students. Before becoming a small business owner I had worked in a corporate setting and didn’t realise I had the entrepreneur spirit in me.

What do you want to take away from the BSBR Digital Marketing Training Program?

After the pandemic hit, we pivoted to virtual learning and that brought with it huge possibilities. We could now get enrollments from anywhere in Ontario and were not limited by geographical boundaries. BSBR Digital Marketing Training program will help me strategize my digital marketing efforts to reach out to different geographical regions and elevate brand building efforts. Using different social media channels, content development, live webinars, SEO efforts, Blogging , 360 Video – lots to learn and use here.

Sujinda Hwang-Leslie
Sujinda Hwang-Leslie
Professor of Marketing in Sheridan Pilon School of Business

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