How Can I Make My Digital Marketing Better?
Who This is For
This page is for small business owners and leaders who are already spending on digital marketing but still cannot clearly answer the core question on their mind: “How Can I Make My Digital Marketing Better?”
If that question feels familiar, you are likely investing time, money, and effort into marketing—but lacking clarity on what is actually working, what isn’t, and what should change to drive real results.
Why their marketing is not converting into sales
What is actually helping the business grow
What is quietly wasting time or money
Whether spending more will fix the problem or make it worse
If marketing activity exists but results do not make sense, the issue is not effort. It is diagnosis.
Why Your Digital Marketing "Doesn't Work"
Most business owners assume marketing is failing because:
The strategy is wrong
- The channel mix is wrong
- The content is wrong
- The agency is underperforming
Sometimes that is true.
Businesses often make marketing decisions based on bad signals, like:
Basing decisions on bits of data, not the whole story
Blaming the agency instead of the setup
Treating likes and clicks like success, even when they don’t turn into sales
Looking at social, ads, and the website separately instead of as one journey
When the diagnosis is wrong, more marketing does not help.
It only accelerates the wrong direction.
Why Digital Marketing Research Matters (and Why It Should Be Your First Step)
Digital marketing research is the process of understanding your customers, channels, performance data, and market environment before making marketing decisions.
Many small and medium-sized businesses skip research and jump straight into social media, ads, or hiring agencies. This often leads to wasted budgets and unclear results.
Digital marketing research helps you:
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Understand who your customers are and how they make purchasing decisions
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Identify which channels actually drive revenue
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Discover gaps in your customer journey
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Make informed decisions instead of assumptions
Without research, businesses often invest in the wrong platforms, track the wrong metrics, and add more activity instead of fixing underlying problems.
Digital Marketing Strategy: What It Is and Why You Need One
A digital marketing strategy is a structured plan that explains how marketing leads to sales.
Posting on social media, running ads, or writing blogs are tactics.
A strategy connects those tactics to business outcomes.
A strong digital marketing strategy includes:
A mapped customer journey from awareness to purchase
Defined roles for each marketing channel
Measurable goals and KPIs linked to revenue
- Clear target audience and positioning
Without a strategy, marketing becomes inconsistent and unpredictable.
How Do You Create a Digital Marketing Strategy?
Creating a digital marketing strategy requires structure and clarity.
1. Map the Customer Journey
Identify how customers discover your brand, evalurate your offer, and make a purchase.
2. Assign Channels to Each Stage
For example:
Get their attention (Awareness)
This is where people first notice you.
Examples:
Social media
Google search (SEO)
Paid ads
These things are meant to make people see your brand. Not buy yet — just notice.
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Get them interested (Consideration)
Once they know you, they decide if they actually care.
Examples:
Your website
Emails
Reviews or testimonials
These help people understand what you do and decide if they like you.
Get them to buy (Conversion)
This is where the purchase actually happens.
Examples:
Landing pages
Special offers
Checkout page
This is the part that actually turns interest into money.
3. Set Measurable Goals
Decide in advance how you will measure success with real numbers.
For example:
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How many people actually buy?
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How much does it cost to get one customer?
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How much is a customer worth over time?
This lets you know whether your marketing is truly making money — not just getting attention.
4. Evaluation: Find Gaps and Friction Points
At this stage, you look for where customers:
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Drop off
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Get confused
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Lose interest
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Abandon the website or cart
Then you prioritize fixing those weak points — closing the loop from awareness to conversion.
Digital Marketing Audit: Why You Need One Before Doing More Marketing
A digital marketing audit is a structured diagnosis of your entire marketing system.
It evaluates:
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Strategy clarity
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Funnel structure
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Channel performance
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Conversion behaviour
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Budget efficiency
A digital marketing audit answers questions like:
What is working?
What is wasting money?
Where are customers dropping off?
What should be fixed first?
Instead of guessing, an audit provides a clear decision framework.
Ready to Make Your Digital Marketing Better?
You are already investing time, effort, and budget.
The real question is whether your digital marketing is set up in a way that can actually improve performance—or if you’re just adding more activity to a system that isn’t working.
Until you can clearly see:
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What is actually performing well
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What is draining time or budget without impact
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Where results are breaking down
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What needs to change first
Any improvements you make are based on assumptions.
A Digital Marketing Audit from DMR gives you clarity before action.
It shows you what should be improved, what should stay, and where your focus will make the biggest difference—so your digital marketing gets better with intention, not trial and error.
This is not a list of tactics.
It is a decision document designed to guide smarter marketing improvements.
If you are ready to stop guessing and start improving your digital marketing with confidence, request a Digital Marketing Audit from DMR.
Request a Paid Digital Marketing Audit
A paid audit examines:
How your digital marketing strategy is currently structured
Where execution is misaligned with results
What is causing wasted effort or spend
What needs to be fixed before doing more
