It Is Being Run on Weak Signals.
Fixed-scope diagnostic. No execution. No retainer pitch.
For owner-led and GM-led businesses spending on digital marketing without clear, defensible performance visibility.
The Cold Truth
Most businesses do not have a marketing problem. They have a decision-quality problem.
Common failure patterns:
Metrics that look active but do not inform action
Tools layered on top of unclear strategy
Channels optimized in isolation
Reporting that explains activity, not outcomes
The risk is not underperformance. The risk is making confident decisions on incomplete or misleading data.
This audit exists to surface that risk clearly.
What This Audit Does
This is not a generic marketing review.
The audit evaluates your marketing system across five decision-critical areas:
Signal Integrity
Are you tracking what actually matters to business outcomes, or proxy metrics that feel reassuring?Funnel Coherence
Do traffic, content, conversion points, and follow-up align into a measurable journey?Tool and AI Readiness
Are platforms and AI tools improving decision quality, or adding complexity without leverage?Execution vs Strategy Drift
Where activity exists without a governing decision framework.Risk Exposure
Where money, effort, or opportunity is likely being wasted or misallocated.
Output is concise, prioritized, and decision-oriented.
What You Receive
What This Is
You receive a decision-grade audit report, not a slide deck.
Included:
Clear identification of the top 5 marketing risks
Signal gaps and measurement failures
Funnel and conversion breakdown
Tool and AI usage assessment
Priority order for what to fix and what to ignore
Designed to answer one question:
“If I change nothing, what is the likely cost?”
What This Is Not
This audit is deliberately constrained.
It is not:
Execution outsourcing
A strategy engagement
A sales pitch for ongoing services
A generic best-practices checklist
There is no obligation beyond the audit.
If further work makes sense, that decision is yours.
Who Runs This
Led by Garrett Hall
Professor of Digital Marketing and founder of Digital Marketing Research.
Background includes:
35+ years in marketing strategy and operations
Academic research in digital marketing and AI adoption
Hands-on consulting with owner-led and growth-stage organizations
This work sits at the intersection of applied research and real-world decision support.
No junior analysts. No templated reports.
Fit Check
This audit is a fit if:
You are actively spending on digital marketing
You suspect inefficiency or misalignment
You want clarity before investing further
This is not a fit if:
You want execution immediately
You are looking for tactical how-to guidance
You are early-stage with no measurable activity
Audit Sample Excerpts
Below are short, redacted excerpts to illustrate the structure and decision focus of the audit.
Client details and data have been removed.
Primary Sample: Commercial Audit Excerpt (Client Work)
DMR Decision-Grade Marketing Risk Audit
Redacted excerpt from a recent client engagement.
This reflects the format, depth, and decision framing of the audit you would receive.
[Inline excerpt content appears here. Not a link.]
Secondary Sample: Methodology Framework (Instructional Use)
Audit Framework Used in Graduate and Executive Instruction
Illustrative example of the evaluation framework taught at Sheridan College.
This is not a client deliverable and is shown for methodology context only.
[Collapsed or secondary excerpt appears here.]
Request a Risk Audit, Risk Free
Short intake. Fixed scope. Clear output.
This is a diagnostic decision, not a sales conversation.
Risk Free Clarity Guarantee
If the audit does not clearly identify where marketing risk exists and why, you may request a full refund. No debate. No conditions.
Submit Application
RISK FREE AUDIT – FAQ
This is a fixed-scope, decision-grade diagnostic. It evaluates where your digital marketing and AI-related decisions are being made on weak, incomplete, or misleading signals. The focus is clarity and risk exposure, not execution or tactics.
No. The audit is a standalone engagement. There is no requirement or expectation to proceed beyond it. Any next steps are optional and discussed only after the audit is delivered.
Access requirements are minimal and depend on your setup. Typically this includes read-only access to analytics, ad platforms, or reporting dashboards. Scope and access are confirmed before the audit begins.
Most audits focus on best practices or channel performance. This audit focuses on decision quality: signal integrity, funnel coherence, measurement logic, and risk exposure. The goal is to identify where confidence exceeds evidence.
The audit is designed to be efficient and contained. From kickoff to delivery, timelines are measured in weeks, not months. Exact timing is confirmed after the initial intake review.
If, after reviewing the audit, you believe it did not clearly identify where marketing risk exists and why, you may request a full refund. No debate. No conditions. The guarantee applies to clarity, not business outcomes.
Most clients prefer a short alignment call to confirm scope and access after submitting the request. This is operational, not a sales conversation, and only happens if there is a clear fit.
This audit is best suited for owner-led or GM-led businesses already spending on digital marketing. If there is little to no measurable activity, the audit is unlikely to be a fit.