Digital Marketing Professor. Consultant. Systems Architect.
Over three decades advising organizations on digital marketing strategy, performance measurement, and executive-level decision-making..
Founder-led, mid-market, and institutional advisory work.
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Most digital marketing fails because decisions are made without structure, measurement, or accountability
My work exists to fix that.
Fewer wasted initiatives
Clear prioritization
Defensible decisions
This matters most when marketing spend is material, internal alignment is unclear,
or leadership needs defensible direction before scaling.
Credentials Snapshot
35+ years in marketing and business strategy, spanning founder-led businesses, mid-market organizations, and institutional environments where marketing decisions carry material financial and reputational risk
Digital Marketing Professor (Canada) with active involvement in curriculum design and instruction across digital marketing, analytics, and applied AI
Consultant to founder-led, mid-market, and institutional clients, advising on audits, strategy, and senior-level marketing decision-making
Background in direct response, analytics, and systems design, with a focus on funnel performance, measurement frameworks, and ROI accountability
Bridges academic research and commercial execution, translating theory into decision-ready guidance used in live business environments
Regularly evaluates agencies, platforms, tools, and internal teams, providing independent, vendor-neutral recommendations grounded in evidence
This experience shapes how audits, strategy reports, and advisory work are delivered.
What Differentiates Garrett Hall
This is how my role differs from agencies or execution partners.
Research-led, not trend-led decision-making grounded in analysis rather than platform hype
Teaches and applies the same frameworks used in consulting engagements
Builds decision frameworks, not presentation-heavy deliverables designed to impress rather than inform
How Garrett Hall Actually Thinks About Marketing
Operating Principles
Marketing problems are rarely caused by a lack of tools or activity. They are caused by unclear priorities, poor measurement, and premature execution. My approach is designed to slow decisions down just enough to get them right, then move decisively.
Strategy before tools
Measurement before scale
Systems before tactics
Execution only when the why is clear
These principles guide every audit, strategy report, and advisory engagement. They ensure recommendations are defensible, measurable, and aligned with business objectives rather than platform trends.
This approach is embedded in every digital marketing audit, strategy report, and Fractional CMO engagement.
What Garrett Hall Is Hired For
Organizations engage Garrett Hall when they need clarity before committing budget, resources, or internal alignment. These engagements are designed to support decisions, not activity.
Digital Marketing Audits – Independent, decision-ready diagnostics that identify what is working, what is not, and where effort should be focused.
Digital Marketing Strategy – Structured guidance on what to do, what not to do, and how to sequence initiatives.
Fractional CMO Oversight – Senior-level marketing leadership without the cost or commitment of a full-time executive.
Advanced Workshops and Training – Applied sessions focused on decision frameworks, not tool demos.
Engagements are scoped based on decision needs, not predefined packages.
Who Should Work With Garrett Hall
Good fit:
Founder-led or leadership-driven organizations
Teams needing clarity before scaling spend
Businesses tired of disconnected tactics
Not a fit:
Execution-only requests
Tactic or tool shopping
Pre-revenue experimentation
Working With Garrett Hall FAQ
I work with founder-led, mid-market, and institutional organizations where marketing decisions have real cost, visibility, and downstream consequences. Engagements typically begin when teams need clarity before scaling spend or restructuring effort.
Agencies and freelancers are optimized for execution. My role is to improve the quality of marketing decisions before execution begins. That includes audits, strategy reports, and senior-level advisory oversight that informs what should and should not be done.
My core work is diagnostic and strategic. Execution may follow, but only when priorities, measurement, and decision logic are clear. In many cases, I advise internal teams or external partners rather than act as a delivery vendor.
An audit is appropriate when marketing activity is fragmented, performance is unclear, or leadership needs an independent assessment before making further investments. Audits are designed to support decisions, not produce generic reports.
Strategy engagements result in a structured strategy report outlining priorities, sequencing, channel roles, and measurement requirements. The objective is decision clarity: what to do, what not to do, and why.
Fractional CMO support provides senior marketing oversight without a full-time hire. This includes guiding strategy execution, evaluating performance, advising leadership, and supporting complex or high-stakes marketing decisions.
Generally no. My work is most effective when there is existing activity, data, or spend to evaluate. Early-stage experimentation typically benefits more from execution-led support than diagnostic or advisory work.
The first step is typically a conversation to determine whether an audit, strategy engagement, or advisory role is appropriate. From there, scope and next steps are defined based on decision needs, not predefined packages.
Teaching and Research
Teaching
Garrett teaches digital marketing and AI not as theory, but as applied systems students and businesses must defend in real-world conditions. His teaching focuses on campaign planning, digital measurement, AI in marketing, and strategic decision-making under real-world constraints.
This perspective ensures consulting recommendations are grounded in tested frameworks, not opinion.
Research
Applied research into digital marketing performance and AI adoption
Ongoing evaluation of tools, platforms, and measurement frameworks
Translation of research findings into practical guidance for businesses
This research-informed perspective keeps recommendations current, defensible, and evidence-based.
Ready for Clarity Before Your Next Marketing Decision?
If you need an independent perspective before committing budget, resources, or internal alignment, the first step is a conversation.