What is Digital Marketing Research (DMR)
Digital marketing research is at the heart of what we do. In a rapidly evolving landscape, we believe that staying ahead means not just adapting to change — but actively shaping it. Our research initiatives are designed to uncover how businesses can use digital marketing and AI tools more effectively, with a special focus on supporting small businesses and emerging entrepreneurs.
Key Services of DMR
Key Services:
Free AI-Powered Workshops: DMR provides hands-on workshops teaching businesses to utilize AI tools for customer segmentation and content creation, including website, video, and social media materials.
Personalized Digital Marketing Audits: Businesses receive tailored audits with actionable recommendations to improve their digital presence and marketing effectiveness.
Research Participation Opportunities: DMR conducts studies on AI’s impact in digital marketing, offering participants early access to findings and strategies to enhance their marketing efforts.
Consulting Services: Ongoing support is available for clients seeking expert guidance to refine their marketing strategies and achieve sustainable growth.
Notable Initiatives
BSBR Program: A 12-week training program that significantly improved participants’ revenues and digital engagement, emphasizing the effectiveness of AI tools in marketing.
Getting Involved
The world of marketing is changing faster than ever. AI technologies, new digital platforms, and evolving consumer expectations are reshaping what it takes to succeed.
By investing in digital marketing research, we help businesses:
Stay ahead of trends rather than reacting to them
Adopt AI technologies intelligently and ethically
Create marketing strategies that are resilient, personalized, and scalable
Our work bridges the gap between academic knowledge and business realities, giving you research-backed, practical strategies you can trust.
Get Involved
Businesses can engage with DMR by attending workshops, participating in research, or utilizing consulting services. Eligibility for certain programs may apply.