Most businesses are flying blind!
You’re spending on ads, SEO, content, and social…
but you don’t actually know:

  • which channels drive revenue
  • where users drop out of your funnel
  • what content creates intent
  • how your audience behaves
  • why leads convert, or why they don’t

Without measurement, growth is random. Budgets get wasted. Your team makes decisions based on guesswork instead of data. This framework fixes that.

Download The Measurement Framework
Book a Free 1-Hour Digital Marketing Audit

WHAT YOU GET

Download the Digital Marketing Measurement Framework and get instant clarity on:

1. Your full-funnel structure

See exactly how users move from discovery to conversion.

2. The events and micro-conversions you MUST be tracking

scroll_75, time_on_page_30s, contact_page, generate_lead — and why each matters.

3. The service funnel that turns audience attention into revenue

Understand how free audits, workshops, strategy sessions, and CMO work connect to measurement.

4. The activation audiences that tell you who is ready to buy

High Intent, Repeat Visitors, Abandoners, Outbound Clickers.

5. The revenue model that ties everything to business outcomes

Which channels drive which services — and how to scale the right ones.

This is the system behind modern, AI-powered marketing.

WHO THIS IS FOR

This framework is designed for:

  • Business owners
  • Marketing teams
  • Agencies
  • Consultants
  • Educators
  • Anyone using digital marketing but struggling to see what works

Whether you’re spending $0 or $100,000 per month, this reveals your blind spots.

Unlock the Hidden Gaps in Your Marketing System

Download the Measurement Framework

Get Clarity in Your Marketing

Stop guessing what’s working in your marketing. Get the clarity you need to run campaigns that actually produce results.
Our Measurement Framework shows you where your funnel is leaking, which content drives intent, and how to turn data into strategy that performs.

Unlock Revenue Opportunities

Your business grows when your marketing becomes measurable.
Get a complete end-to-end view of how customers move from discovery to conversion, and discover the exact actions required to increase leads, sales, and revenue using AI-powered insights.

Build In-Demand Digital Skills

Marketing teams and professionals who understand measurement become indispensable.
Use the Framework to master modern analytics, build stronger strategies, and position yourself for high-value roles in AI-driven marketing and digital transformation.

WHY IT WORKS

Most marketing advice focuses on tactics.

This framework focuses on measurement, the foundation of all growth. It was designed by Garrett Hall, a Digital Marketing Professor and consultant who uses this framework to:

  • run client audits
  • architect full-funnel strategies
  • build GA4 + Looker dashboards
  • implement AI-driven marketing systems
  • deliver fractional CMO engagements

This is the exact system used to diagnose, fix, and grow real businesses.

WHAT HAPPENS NEXT

Once you download the framework, you’ll receive:

  • The full Measurement Framework PDF
  • A walkthrough video (optional add-on)
  • The option to book a free 1-hour marketing audit
  • A personalized funnel map showing your gaps
  • Insights on the next steps for your business

This makes the invisible visible!

Tactical Skills You’ll Strengthen

The Measurement Framework gives you clarity on which marketing tactics actually drive performance. You’ll learn how to measure, test, and optimize the work you’re already doing, including:

  • Creating high-impact landing pages and micro-content
  • Improving SEO performance with measurable signals
  • Building social content that supports funnel progression
  • Running email campaigns that drive intent and conversions
Download The Measurement Framework

These skills become far more powerful when backed by data. The Framework shows you exactly what’s working - and what to fix next.

Success Stories & Real Results

“We finally understood where our funnel was leaking.” The Measurement Framework showed us exactly which pages were driving intent and which ones weren’t pulling their weight. Within two weeks, we fixed three critical gaps and saw an immediate lift in qualified leads.
Lena Morais
Northpeak Digital Solutions
“This gave us clarity we couldn’t get from Google Analytics alone.” Our marketing felt chaotic before. The Framework organized everything into a clear structure, revealing which channels actually influenced revenue. It helped us stop wasting time and start optimizing what mattered.
Calvin Mercer
Brightline Analytics Group
“The smartest marketing decision we made this year.” The Framework helped our team move from guesswork to data-backed strategy. It’s now the backbone for every campaign we run. Our reporting and decision-making have improved dramatically.
Riya Chandrasekhar
InsightWave Marketing Labs

DIGITAL MARKETING MEASUREMENT FRAMEWORK FAQ

This Digital Marketing with AI research project is completely free for participants, as it is funded through academic grants and industry partnerships. Your involvement supports valuable research while giving you access to cutting-edge tools, insights, and training—at no cost to you. Learn, contribute, and grow without financial barriers.

This digital marketing with AI training course is for existing businesses with an established website and some digital marketing promotion experience (ie. social media, email, etc.). We run through the entire digital marketing process using AI process with a focus on building up your knowledge so that you can further enhance your digital marketing tactics for your business. With the instruction, you can expect the knowledge to come out of the program day one to support your business.

To evaluate the effectiveness of the digital marketing with ai research training program, you will be asked to complete various online surveys and focus group discussions.   You will further evaluate the training effectiveness 6 months and 12 months after the end of your training via an online survey and possibly as part of a focus group. 

About 5 to10 hours per week – developing real-world applied digital marketing with AI for your business. You will be actively marketing your businesses during the research project. 

We review each application for a the best fit to the program. To be eligible we ask that have operated a small business for over 2 years. Have a business website. In order to best absorb and implement the digital marketing with AI instruction, your business should be active and have an interest in furthering your existing digital marketing.  

This project explores how artificial intelligence (AI) tools can improve digital marketing strategies, including personalization, targeting, automation, and campaign performance.

Since the number of people participating in the program is limited we may not be able to include you and your business if we have too many applicants. However, If your business is not selected, you can subscribe and receive our program’s information, tips, and how-to advice on digital marketing with AI – Click Here. 

Google Classroom is our central home. This is where course content and workshop information is shared. Our virtual meetings will be held on Microsoft Teams. You will have the opportunity to take part in a social chat community with fellow “students”

The instructors are seasoned entrepreneurs with a life-time of experience as entrepreneurs like you. They have also developed several digital marketing courses, which provide a strong foundation for the course. They have also pioneered the use of simulated digital platforms (https://curiosities.sheridancollege.ca/digital-effects-sheridan-marketing-students-enjoying-real-world-simulation-in-the-classroom/).

Click Here to see the team. 

Your feedback and data collected from the research will be used to improve the training program and other future development that will benefit students, small business owners and job seekers in digital marketing areas. You will also receive a final research report, which will be shared with publications, presentations, websites, organizations that support small businesses (such as Mississauga Board of Trade, Brampton Board of Trade and Mississauga Business Enterprise Centre) and the public at large. Your confidentiality and research data will be protected.

Download The Measurement Framework
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