Free Funnel Health Diagnostic Checklist

Answer 20 honest questions about how your marketing is structured. Get your score and a section-by-section breakdown of where your funnel is strong and where revenue may be leaking.

0–6 Weak structure 7–14 Leaks present 15–20 Revenue system

Campaign Objective

Is your marketing aiming at a defined revenue outcome?

Every campaign we run is connected to a single, clearly defined revenue action (e.g., book a call, buy a product, request a quote).

We know the average dollar value of our primary conversion goal.

We have tracking in place that confirms with data when a conversion actually occurs.

If I asked every person on our marketing team what the campaign objective is, they would all give the same answer.

Traffic Strategy

Is traffic being driven with purpose, or just volume?

Each traffic channel we use has a defined role in the funnel, not just awareness as a catch-all.

Our campaigns send traffic to a specific, purpose-built page, not our homepage.

We can compare conversion performance across different traffic sources and make decisions based on that data.

Our traffic strategy reflects where our buyers actually are in their decision journey, not just where it is easiest or cheapest to reach them.

Funnel Entry Content

Is your content pulling people in, or just filling a calendar?

Every piece of content we publish has a clear next step that moves the audience deeper into our funnel.

Our content speaks to a specific problem or opportunity our ideal customer is actively facing, not a general topic we find interesting.

We can show how our content contributes to lead or revenue generation, not just likes, shares, or reach.

A new prospect could follow a logical, consistent path from our first-touch content all the way to a conversion opportunity without us having to manually guide them.

Conversion Page

Is your landing page closing or creating confusion?

Our primary landing page has one and only one call to action. No competing links or navigation menus.

A first-time visitor would understand exactly what to do and why within 5 seconds of landing on the page.

The primary call to action is visible above the fold with no scrolling required to find it.

The page clearly tells the visitor what happens after they click. The next step is explicit, not assumed.

Tracking and Optimization

Are marketing decisions driven by data or by instinct?

We have defined conversion metrics at each stage of our funnel, not just overall traffic or social engagement.

We can connect specific traffic sources to specific revenue outcomes, not just assume which channels are working.

We regularly review funnel performance data and adjust our marketing based on what the numbers are telling us.

We know our cost per lead and cost per acquisition for our primary campaigns and we use those numbers to make budget decisions.

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Your Funnel Score

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Your Results by Section

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Answer 20 Honest Questions to Determine if Your Marketing Actually a Revenue Funnel

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