AI Marketing Series · Take-home
Your Campaign Plan
This is the whole method the three sessions teach, in one working document. The sessions walk you through the core of it live. This is where you finish it, keep it, and run it again for your next campaign. You only need a free AI tool: ChatGPT, Claude, Gemini, or Copilot.
Download the Campaign Plan (PDF)
Download or print it first so you can keep your answers.
How to use it
- Do the CORE sections first. They are the spine of a working campaign: one objective, one audience, one value proposition, one page, one number. Finish these and you have a campaign you can run.
- The GO FURTHER sections are optional. They add depth when you're ready. Skip them the first time through if you like.
- Where you see a "Try this with AI" box, paste it into your AI tool, fill the brackets, and let it do the first draft. You decide what's true.
What's inside
A worked example up front: the full core spine filled in for a bookkeeper who serves the trades, so you can see where it goes before you start yours.
Then the core, step by step: your objective and the one number to watch, your offer, your USP from the 4Ps, your target audience and persona, your value proposition in one sentence, the landing page, one piece of content, the CTA, the follow-up sequence, and the measurement setup. The go-further sections come after.
If you get stuck
The free 30-minute Clarity Session is open to anyone. Bring your plan, finished or half-finished, and we'll look at where to focus next.
Garrett Hall · Digital Marketing Research · dmresearchca@gmail.com