View the Audit Process
Led by senior marketing strategy leadership with decades of applied experience across real businesses.
Digital Marketing Research (DMR) is not an agency and not a bundle of tactics. It is a senior-led marketing system built to determine what works, why it works, and how to apply it with confidence in real business environments. Every recommendation is grounded in applied research, real-world testing, and deep strategic experience. The result is clearer decisions, stronger prioritization, and measurable outcomes, not more noise
Who Leads Digital Marketing Research - Garrett Hall
About Digital Marketing Research (DMR)
Digital Marketing Research (DMR) is a research-led digital marketing practice built to answer one question: what actually works, and why.
We operate at the intersection of digital marketing strategy, applied experimentation, and AI-enabled execution. Our work is grounded in evidence, not trend-chasing or platform hype. Every framework, recommendation, and service offering is informed by real-world testing, structured analysis, and measurable outcomes.
DMR exists to bring discipline, clarity, and accountability to modern digital marketing.
Our Mandate
We do not sell tactics in isolation. We design and validate systems.
The digital marketing landscape is saturated with tools, tactics, and opinions. Most organizations do not suffer from a lack of options. They suffer from a lack of prioritization and proof.
Our mandate is to:
Evaluate digital marketing and AI tools in applied business environments
Identify what delivers material impact versus marginal gains
Translate findings into clear, decision-ready guidance
Without this discipline, marketing decisions become expensive experiments with unclear accountability.
Our Approach
This operating model is designed for leadership teams who need confidence before committing budget, time, or reputation.
DMR follows a research-to-application operating model.
1. Applied Research
We continuously test platforms, channels, workflows, and AI tools across real use cases. This includes experimentation with:
Audience targeting and segmentation logic
Content systems across web, search, social, and email
Conversion paths, funnels, and measurement frameworks
Research is not theoretical. It is designed to produce actionable insight.
2. System-Level Analysis
Rather than optimizing individual tactics, we assess how marketing systems function end to end.
This includes:
Strategy alignment to business goals
Funnel structure and decision flow
Data integrity and measurement reliability
Weak systems are exposed quickly. Strong systems are reinforced.
3. Translation to Action
Research findings are converted into:
Practical frameworks
Priority-based recommendations
Clear execution paths
Clients receive guidance they can implement internally, assign to vendors, or scale over time.
What We Do
AI-Powered Workshops
Best for teams building baseline AI literacy and shared decision language.
DMR delivers hands-on workshops designed to help organizations understand and apply AI in marketing without overcomplication.
Workshops focus on:
Where AI creates leverage in marketing workflows
How to evaluate AI outputs critically
How to integrate AI into content, analysis, and planning
Sessions are practical, tool-focused, and grounded in real marketing scenarios.
Digital Marketing Audits
Best for organizations facing uncertainty, stalled performance, or conflicting internal opinions.
Our audits provide an objective assessment of how effectively a digital marketing system is performing.
Audits typically examine:
Strategy and positioning clarity
Website, content, and conversion performance
Channel effectiveness and funnel integrity
Analytics setup and decision visibility
The outcome is a concise, decision-ready diagnostic, not a generic report.
Research & Experimentation Programs
Best for organizations seeking early insight, benchmarking, and validated direction before broad market adoption.
Organizations may participate in DMR research initiatives focused on AI adoption and digital marketing performance.
Participants gain:
Early access to findings and benchmarks
Insight into emerging best practices
Exposure to validated approaches before broad market adoption
This work helps organizations stay ahead without unnecessary risk.
Advisory and Consulting
Best for leadership teams requiring ongoing strategic oversight without hiring full-time.
For organizations requiring deeper involvement, DMR provides advisory support focused on strategic direction and marketing governance.
Engagements may include:
Strategy refinement and prioritization
Funnel and measurement design
Decision support for internal teams or external agencies
Support is structured, scoped, and outcome-driven.
Who We Work With
DMR primarily supports:
Small and mid-sized businesses seeking clarity and leverage
Founders and leadership teams navigating digital complexity
Organizations exploring AI adoption responsibly
We are selective by design. Fit matters more than scale.
DMR is not a fit for organizations looking for tactical execution, quick hacks, or outsourced campaign production.
Our Philosophy
DMR operates on several core principles:
Evidence over opinion
Systems over tactics
Clarity over complexity
Decision support over dependency
Marketing should enable better decisions, not create noise.
And Why Digital Marketing Research Matters
AI, automation, and platform change have raised the cost of poor marketing decisions. Guesswork is expensive.
By investing in research-led marketing, organizations can:
Anticipate change instead of reacting to it
Deploy AI tools intelligently and ethically
Build marketing systems that scale without fragility
DMR bridges academic rigor and operational reality to reduce risk and improve outcomes.
How to Engage
Organizations can work with DMR through:
Workshops and training
Research participation
Audits and advisory engagements
Some programs have eligibility or capacity constraints.