Are you a business owner or marketing professional who…

  • Wants to try the latest in digital marketing and related AI in your marketing campaigns?
  • Wants to gain the knowledge to plan, execute, measure and optimize successful online campaigns? Get your questions answered by experts.
  • Is not sure of what are the best courses or what consultant to trust to move your digital marketing forward?
  • Wants to learn from and network with other marketing professionals?
  • Wants to be empowered by knowledge and skills that will help you grow your business with a focus on profitability?
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If yes, apply to our upcoming Digital Marketing Using AI Research Project

Welcome to our upcoming Digital Marketing Using AI Research Project, an innovative research project exploring how artificial intelligence can transform the way your businesses digitally markets to customers. This Digital Marketing AI Tools research project focuses on harnessing the power of AI tools to move your business profitably to greater revenue using high performing promotional tactics.

With your participation in this Digital Marketing with AI Tools research project you will gain first-hand exposure to cutting-edge AI technologies used in the marketing world today. By engaging with real tools and data, you’ll develop a deeper understanding of how AI can optimize your digital marketing campaigns, increase engagement, and drive ROI. Whether you’re a student, marketing professional, or curious learner, your involvement will contribute to valuable insights on how AI adoption is shaping the future of digital marketing.

Your business will benefit from practical learning opportunities, personalized feedback, and access to research findings that can directly support your own career or business goals. You’ll be part of a forward-thinking community helping to bridge the gap between theory and real-world application of AI in marketing.

Join us in this exciting journey to uncover the true potential of AI-powered marketing—and help shape the future of this fast-evolving field.

What do you need to be included in the research project...

  • You have a website and have some knowledge and experience in undertaking digital marketing.
  • You have about 5 to 10 hours per week for 12 weeks to be plan, execute, measure and optimize your online digital marketing campaigns.
  • You have a marketing budget of about $700 per month over 3 months for AI Tools and your Paid Digital Marketing Promotion.
  • Will share you anonymous digital marketing and business metrics before and after the research project to support the evaluation of the marketing strategy and tactics and the various AI tools.

Want an Opportunity to be Selected for our next
Free Digital Marketing Research program?

Signup To Be Notified About This Research Project

Move Your Marketing Campaigns Forward

Get the knowledge and tools you need to succeed in your marketing efforts. We will teach you how to create profitable marketing strategies that work!

Move Your Business Forward

Get a free end to end digital marketing with AI campaign roadmap. Gain strategy with tactics that will grow your business.

Move Your Career Forward  

The knowledge gained can lead to new job opportunities or promotions in AI-driven marketing roles.

Digital Marketing With AI Tools Research Project Outline

Strategy and Planning

With our expert guidance, you’ll learn how to align your business goals with a digital marketing campaign plan designed to achieve them. We’ll walk you through everything—from auditing your existing digital content to identify what’s working, to analyzing your competitors, and diving into market segmentation to truly understand your audience and craft the right messages for them.

Once the strategy is in place, we’ll show you how to turn it into action. You’ll explore practical tactics for applying these insights and techniques to effectively promote your business and drive real results.

Strategic Skills All Supported By AI

Implementation and Tactics

OWNED: In this Digital Marketing with Related AI Research Project, you’ll dive into the essential elements of owned media. You’ll learn how to make your website more content-focused and optimized for search engines—helping you connect with the right audience at the right time. We’ll also cover how to market and promote your business effectively across social media platforms.

You’ll explore how social media marketing can strengthen both your brand and business, with a focus on creating engaging content—like tweets, videos, and posts—tailored for platforms such as Facebook, Instagram, YouTube, and LinkedIn. Lastly, you’ll discover how to leverage email marketing to maximize your customer database and build lasting relationships.

Tactical Skills All Supported By AI

Owned Skills

EARNED: Earned media helps boost brand awareness and generate buzz around your business. In this course, you’ll learn proven PR best practices for gaining coverage across social media platforms, as well as how to craft press releases that catch the attention of both influential bloggers and traditional journalists. We’ll also dive into building relationships with influencers and using link-building strategies to enhance your brand’s reputation.

Earned Skills

  • Public Relations
  • Link Building
  • Influencers
  • Reviews
  • Reputation Management

PAID ADVERTISING: Paid advertising is a powerful way to reach and engage with your target audience—but knowing what makes a campaign successful is key. In this course, you’ll learn how to create effective ads and uncover the strategies behind today’s most successful marketing techniques. The goal is to help your business get the most out of your advertising budget—maximizing impact without compromising on quality or results.

Paid Skills

  • Google Ads
  • Social Ads
  • E-commerce Product & SEO

Evaluation, Iteration, and Monitoring

You’ll learn how to collect and analyze data from your website, social media channels, and email marketing tools to gain valuable insights. This course will guide you through testing various digital marketing strategies and interpreting the results to determine which approaches are most effective for your business. We’ll also help you assess your business needs so you can make informed decisions about when it’s the right time to outsource certain digital marketing tasks. Finally, you’ll learn how to measure the success of your digital marketing efforts—ensuring that your investment of time and money is delivering meaningful results.

Evaluation Skills

  • A/B Testing
  • Reporting
  • Optimization

Types of Digital Marketing AI Tools That Will Be Used In This Research Project

ChatGPT (strategy and content)

Replo (for ecommerce landing pages)

Surfer SEO (for content optimization)

Notion AI (for productivity)

Jasper AI (for copywriting)

Lexica Art (for blog thumbnails)

LALAL.AI (for audio recordings)

Crayo (for short-form videos)‍

Brandwell (for generating SEO blog posts)‍

Originality AI (for AI content detection)‍

Writer.com (content writing for teams)‍

Undetectable AI (for rewriting AI content)‍

FullStory (for digital experiences)‍

Zapier (for automating tasks)‍

Hemingway app (for content editing)‍

Chatfuel (for chatbots)‍

Grammarly (for content editing)‍

Albert.ai (for digital advertising)‍

Headlime (for landing pages)‍

Userbot.ai (conversation management)‍

Browse AI (for scarping web pages)‍

Algolia (for search and recommendation APIs)‍

PhotoRoom (for removing image backgrounds)‍

Reply.io’s AI Sales Email Assistant (for email replies)‍

Brand24 (for media monitoring)‍

Influencity (for influencer marketing)

Learn and Grow Your Business: Apply Now

Traditional Digital Marketing Tools

Past Digital Marketing Research Participant Testimonials

"The BSBR research course has been phenomenal. It has been a fantastic resource for us as a small business. We are far better positioned with our digital marketing strategy and tactics than we were prior to taking part in the program. The course covers a wide range of digital marketing topics including SEO, paid advertising, and social media strategies. I highly recommend the course for any small business owner who is serious about their marketing."
Deepa Tailor
Tailor Law
"I own a tutoring business in Brampton with brick-and-mortar locations and pivoted to online tutoring during the pandemic. The main problem with any small business is the funds. We are not able to compete with big brands and companies due to a lack of funds and resources. But by learning and using digital marketing tactics smartly at BSBR, it helps in this endeavour. The course taught me that creativity and initial research is the big factor in this happening. We can compete with any form of business whether it’s a large scale or small scale and grab eyeballs from their audience as well."
Sapna Aggarwal
Springdale Brampton Learna
"BSBR’s content on strategic marketing and tactics helped me to get a better understanding of how to get more out of the time, money and content I was investing into the growth of my organization. From the learning, discussion and supporting workbooks, I have a clearer path on why some of my digital marketing tactics succeeded before and now I have clarity on which of the marketing practices have the best fit and ROI for me and how to implement effectively to deliver value for my community and navigate the digital landscape."
Zahra Qureshi
Social Venture Circuit

DIGITAL MARKETING RESEARCH FAQ

This Digital Marketing with AI research project is completely free for participants, as it is funded through academic grants and industry partnerships. Your involvement supports valuable research while giving you access to cutting-edge tools, insights, and training—at no cost to you. Learn, contribute, and grow without financial barriers.

This course is for existing businesses with an established website and some digital marketing promotion experience (ie. social media, email, etc.). We run through the entire digital market using AI process with a focus on building up your knowledge so that you can further enhance your digital marketing tactics for your business. With the instruction, you can expect the knowledge to come out of the program ready to further promote your business.

To evaluate the effectiveness of the digital marketing with ai research training program, you will be asked to complete various online surveys and focus group discussions.   You will further evaluate the training effectiveness 6 months and 12 months after the end of your training via an online survey and possibly as part of a focus group. 

About 5 to10 hours per week – developing real-world applied digital marketing with AI for your business. You will be actively marketing your businesses during the research project. 

We review each application for a the best fit to the program. To be eligible we ask that have operated a small business for over 2 years. Have a business website. In order to best absorb and implement the digital marketing with AI instruction, your business should be active and have an interest in furthering your existing digital marketing.  

This project explores how artificial intelligence (AI) tools can improve digital marketing strategies, including personalization, targeting, automation, and campaign performance.

Use the $500 honorarium towards the following preapproved activities: Marketing Webpages & SEO (i.e. Copywriting, Campaign Landing Pages, Content Blogs, etc.) – Not Website Development. Social Media Ads (i.e. Facebook Ads, etc.). Search Ads (i.e. Google Ads). eCommerce Marketing (i.e. advertising). Email content. Marketing graphics (i.e. photography, images, and graphics). Video (i.e. promotional videos).

Since the number of people participating in the program is limited we may not be able to include you and your business if we have too many applicants. However, If your business is not selected, you can subscribe and receive our program’s information, tips, and how-to advice on digital marketing with AI here [https://share.hsforms.com/1fyDQZtTZRc-kQCSA6XQZ2g41rki]

Google Classroom is our central home. This is where course content and workshop information is shared. Our virtual meetings will be held on Microsoft Teams. You will have the opportunity to take part in a social chat community with fellow “students”

Garrett and Sujinda are seasoned entrepreneurs with a life-time of experience as entrepreneurs like you. They have also developed several digital marketing courses, which provide a strong foundation for the course. They have also pioneered the use of simulated digital platforms (https://curiosities.sheridancollege.ca/digital-effects-sheridan-marketing-students-enjoying-real-world-simulation-in-the-classroom/).

Accordion Content

Additional support you may need during the training such as translation, transportation, and childcare can be arranged upon request and will be considered on a case-by-case basis.

Your feedback and data collected from the research will be used to improve the training program and other future development that will benefit students, small business owners and job seekers in digital marketing areas. You will also receive a final research report, which will be shared with Future Skills Canada, publications, presentations, websites, organizations that support small businesses (such as Mississauga Board of Trade, Brampton Board of Trade and Mississauga Business Enterprise Centre) and the public at large. Your confidentiality and research data will be protected according to Sheridan’s research policies and procedures.

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