Free 3-part hands-on workshop series · with Sheridan EDGE
AI Marketing Series
For anyone who does the marketing for a small business, whether you own it or work for it. Three online sessions, Tuesdays at 11:00 AM ET: August 11, 18, and 25. You work on your own marketing live during each session, with AI doing the research and drafting labour.
Register on Eventbrite
The series is free. One registration covers all three sessions.
Before the series
How registration works
Register once on Eventbrite and you're in for all three sessions. Your confirmation email contains a joining link for each session; pick up each one to get the Google Meet link, a calendar invite, and the take-home materials after that session. It takes a minute per session.
What to bring
- A computer, not just a phone. You'll be typing.
- Any free AI tool you can open: ChatGPT, Claude, Gemini, or Copilot.
- The business you market in mind. You'll work on its marketing, not an example.
No preparation is needed beyond that. Each session provides a worksheet you fill in as you go.
The three sessions
The parts build on each other, but each one also works on its own.
Part 1 · Tuesday, August 11 · 11:00 AM to 12:00 PM ET
Marketing Without a Marketing Team
You build the strategy underneath your marketing. You'll find where you are losing customers, then build the two pieces every campaign runs on: a value proposition, one thing you offer that a competitor can't honestly claim, matched to the audience who wants it most, and an objective, your business goal turned into one action you want a customer to take.
You leave with: a value proposition in one sentence, the audience it's aimed at, an objective, and an offer, plus the AI prompts from the session.
Part 2 · Tuesday, August 18 · 11:00 AM to 12:00 PM ET
Your AI Marketing Engine
Your campaign needs somewhere to live. You build the landing page it runs on: one page, one audience, one action, written in your customers' own words. You'll use AI to mine that language from real reviews and questions, draft the page, then turn it into a week of posts and emails that link back to it. Then a get-found plan that doesn't need an ad budget.
You leave with: a drafted landing page, a content plan that fits in a couple of hours a week, and a get-found checklist.
Part 3 · Tuesday, August 25 · 11:00 AM to 12:00 PM ET
Turning Attention into Customers
This session turns your marketing into something you can measure. You'll turn your objective into one call to action on your page, set up the tracking behind it once, and draft a short follow-up sequence with AI for the slower buyers.
You leave with: a conversion plan: a CTA, a follow-up sequence, and one number to watch each week.
During the series
How the sessions run
Each session is 60 minutes, online on Google Meet, and hands-on. You build during the session, you don't just watch. AI does the labour: research, drafts, options. You make the calls, because you know your business and it doesn't.
Office hours between sessions
An open drop-in the Thursday after each session: August 13, 20, and 27, 12:00 to 1:00 PM ET. Bring what you built, ask anything, stay for five minutes or the hour. No registration, just join:
After the series
Take-home toolkits
After each session you get a toolkit by email: the worksheet, the AI prompts, and the checklists from that session, so you can repeat the work on your own.
The take-home campaign plan
At the end of the series everyone is offered a complete campaign plan built on this method, with a worked example. Free and optional: sign up and it's sent to your email.
A closer look, if you want it
The free 30-minute Clarity Session is open to anyone. Bring your sheet and we'll look at where to focus next.
Your host: Garrett Hall spent 35 years leading marketing, including departments at scale, and is a Professor of Marketing and Communications at Sheridan College. He helps small businesses run their marketing with one person and an AI tool.
Questions: dmresearchca@gmail.com · Hosted with Sheridan EDGE
Register on Eventbrite
Free · One registration covers all three sessions