For leadership teams that need clarity before committing budget or execution.

Digital Marketing Strategy Services
Decision-ready marketing strategy that defines what to do, what to ignore, and what comes next. Built for businesses that need alignment, not more activity.
Book a Strategy Discovery Call
Discovery call required. Strategy scope confirmed before engagement.

Not an audit. Not execution. A senior-level strategy designed to stand on its own.

Best suited for small to mid-sized businesses and leadership teams actively investing in marketing and preparing for their next growth phase.

Who This Is For?

This service is designed for organizations that:

  • Know their marketing is underperforming but do not agree on why

  • Have data, tools, and activity, but lack strategic alignment

  • Are considering a major shift (budget, channels, positioning, AI, growth model)

  • Need a clear plan before committing to execution spend

  • Want senior-level thinking without hiring a full-time head of marketing

This is not a coaching session, a brainstorm, or a template drop.

Book a Strategy Discovery Call
Discovery call required. Strategy scope confirmed before engagement.

What This Is (and Is Not)

This Is

  • A structured strategy engagement

  • A decision and design process

  • A documented marketing roadmap

  • A clarity and alignment mechanism

  • A prerequisite for disciplined execution

This Is Not

  • An audit or diagnostic

  • Channel management or production

  • Ongoing execution or retainers

  • A bundle of tactics without prioritization

How Strategy Fits in the System

To keep the funnel clean and credible, services are intentionally separated:

Phase

Purpose

Outcome

Audit

Diagnose and prioritize

What is broken and what matters

Strategy

Decide and design

What to do, in what order, and why

Execution

Optional, scoped later

Build, launch, and optimize

You may enter at any phase depending on your situation.

Two Entry Paths

Option 1: Strategy After an Audit

If you have completed the Paid Digital Marketing Audit:

  • Strategy builds directly on validated findings

  • Time is spent on decisions, not diagnosis

  • Scope is tighter and pricing is lower

Option 2: Strategy Without an Audit

If no formal audit has been done:

  • Strategy includes light validation to de-risk decisions

  • Assumptions are surfaced and stress-tested

  • No deep technical teardown unless required

Both paths lead to the same outcome: a clear, defensible marketing strategy.

What You Will Get

This is not a report for interest. It is a decision document.

1. Strategic Digital Marketing Framing

  • Business goals translated into marketing objectives

  • Clear definition of success and constraints

  • Alignment on what marketing is and is not responsible for

2. Positioning and Messaging Direction

  • Core value proposition and differentiation

  • Priority audiences and buying triggers

  • Messaging hierarchy to guide all channels

3. Funnel and Growth Model

  • High-level funnel design (acquisition → conversion → retention)

  • Channel roles defined (not just listed)

  • Identification of leverage points and bottlenecks

4. Measurement and Decision Framework

  • What should be measured vs ignored

  • How decisions will be evaluated post-launch

  • Guardrails to prevent metric noise and vanity reporting

5. Tactical Execution Roadmap

  • Sequenced initiatives with rationale

  • What to do first, second, and later

  • What not to do yet

6. Governance and Decision Guardrails

  • Clear strategic principles to guide day-to-day marketing decisions

  • Criteria for approving, rejecting, or deferring new initiatives

  • Alignment rules to prevent scope creep and reactive marketing

Why Governance Matters
Without governance, even good strategies decay into noise. This ensures the strategy holds under pressure, turnover, and changing priorities.

Business Digital Marketing Strategy Testimonials

“We had already identified issues in our marketing, but we were stuck at the decision stage. Different stakeholders had different opinions, and execution kept moving without a shared plan. The strategy engagement gave us a clear, structured way to decide what mattered, what could wait, and where to focus resources. It aligned leadership, removed internal debate, and gave us a defensible roadmap we could actually act on.”
Managing Partner
B2B Professional Services Firm
“Our challenge wasn’t activity, it was direction. We had campaigns running and vendors executing, but no unifying strategy to guide decisions. This strategy engagement translated business goals into a clear marketing framework, defined channel roles, and established priorities for the next quarter. The outcome wasn’t more ideas, it was confidence in what we chose to pursue and what we deliberately paused.”
Director of Operations
Growth-Stage Consumer Brand
“After years of reacting to opportunities and advice from different sources, we needed a reset. The strategy work forced clarity around positioning, audience focus, and success criteria. It gave us a structured plan that leadership could agree on and defend. Most importantly, it allowed us to move forward without second-guessing every marketing decision.”
Founder
Regional Service Business

Deliverables

You receive a concise, decision-ready strategy document, typically 50–75 pages, including:

  • Strategic summary and guiding principles

  • Positioning and audience direction

  • Funnel and channel model

  • Measurement logic and KPIs

  • 90-day execution roadmap

This is a working document, not a theoretical deck.

Make Confident Marketing Decisions Before You Commit to Execution

If your marketing direction feels fragmented, debated internally, or difficult to prioritize, this strategy engagement provides the structure and clarity needed to decide what to do next.

Book a Digital Marketing Strategy Discovery Call

Discovery call required. Strategy scope confirmed before engagement.

How the Process Works

Digital Strategy Process (High-Level)

Strategy Intake Call

Confirm goals, constraints, and scope.

Context Review

Audit outputs (if available), internal inputs, and known data.

Strategy Development

Structured analysis, synthesis, and design.

Strategy Walkthrough

Live review, decision discussion, and refinement.

No upsell pressure. No execution assumptions baked in.

Pricing

Strategy engagements are scoped based on complexity and starting point.

 

Typical investment range:
$1,500 – $4,000

 

If a Paid Audit has already been completed, pricing is reduced due to reuse of validated inputs.

 

Final scope and pricing are confirmed after the intake call.

The Team

Learn More About Our Team

What Happens After Strategy

After delivery, you decide what happens next:

  • Execute internally

  • Engage vendors or agencies

  • Scope execution support separately

  • Do nothing until timing is right

Strategy stands on its own.

NEXT STEP: BOOKING AND PROCESS

The first step is a short strategy discovery call.

This call is used to:

  • Confirm fit and readiness

  • Clarify goals and constraints

  • Determine strategy scope and pricing

  • Decide whether to proceed

If this is not the right next step, you will be told directly.

Book a Strategy Discovery Call

Qualification call required. Engagements accepted based on fit.

Why Strategy Matters

Many businesses invest in digital marketing without a clear decision framework. Strategy exists to replace trial-and-error with disciplined, evidence-based choices. This engagement applies structured thinking, applied research, and real-world experience to help leaders decide what to prioritize, what to stop, and where investment will actually matter.

Discovery call required. Strategy scope confirmed before engagement.

DIGITAL MARKETING STRATEGY FAQ

Strategy engagements are scoped based on complexity, starting point, and decision requirements.
Typical investment ranges from $1,500 to $4,000.
Final pricing is confirmed after the strategy discovery call.

This engagement is appropriate if you need clarity, alignment, and prioritization, not more tactics.
If your challenge is execution capacity or channel management, this may not be the right next step.
Fit is confirmed during the discovery call.

The strategy includes strategic framing, positioning and messaging direction, a funnel and growth model, a measurement and decision framework, an execution roadmap, and governance guardrails.
The output is a decision-ready strategy document designed to guide action.

This engagement does not include execution, channel management, production, ongoing optimization, or technical implementation.
It is not an audit unless explicitly scoped as such.

Most strategy engagements are completed within 2 to 4 weeks, depending on scope, availability of inputs, and stakeholder access.
Timelines are confirmed before work begins.

This is a senior-level strategy designed for leadership teams and decision-makers.
It assumes active marketing investment and focuses on system-level decisions, not beginner education.

You may be asked to provide access to existing documentation, high-level performance data, and internal context.
The exact inputs required are defined during the intake phase.

Access is limited to what is necessary to inform strategic decisions.
All data is reviewed at a high level and handled confidentially.
No changes are made to live systems.

Your involvement is focused on decision input and alignment, not heavy operational work.
Expect participation in intake discussions and the strategy walkthrough.

It is a structured engagement focused on deciding what to do, in what order, and why.
It is not a coaching call, brainstorm, or tactical review.

Strategy engagements are typically conducted virtually, with live working sessions as needed.
In-person sessions can be discussed if required.

The strategy is led by senior practitioners with deep experience in digital marketing, analytics, and business strategy.
The focus is on judgment, prioritization, and decision quality, not tool operation.

You can see the team members here.

You receive a concise, decision-ready strategy document and a live walkthrough.
The document is designed to be used, referenced, and defended internally.

You decide how to proceed.
You may execute internally, engage vendors, scope execution support separately, or pause until timing is right.
There is no obligation to continue.

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