Senior marketing leadership to translate strategy into aligned execution, accountability, and results.
Engagements accepted based on fit.
Some businesses don’t need more ideas. They need experienced leadership to make decisions stick, coordinate execution, and keep marketing aligned with business goals.
Who This Is For?
This service is designed for organizations that:
Have a strategy but struggle to execute consistently
Are scaling and need marketing leadership without a full-time hire
Work with vendors or internal teams that lack strategic direction
Need accountability, prioritization, and decision authority
Want a senior operator, not an agency account manager
This is not project-based consulting or channel execution.
Engagements accepted based on fit.
What a Fractional CMO Does (and Does Not Do)
This Role Includes
Owning marketing direction and priorities
Translating strategy into execution plans
Aligning teams, vendors, and budgets
Making trade-off decisions under constraint
Acting as the senior marketing voice in leadership discussions
This Role Does Not Include
Hands-on production or campaign execution
Replacing agencies or internal specialists
Tactical task management
One-off advisory sessions
How Fractional CMO Fits with Audit and Strategy
Audit identifies what’s broken and what matters
Strategy report defines what to do and in what order
Fractional CMO ensures it actually gets done correctly over time
Fractional CMO engagements are most effective after an audit or strategy report, but are not dependent on them.
What You Will Get
This is ongoing senior marketing leadership, not a static deliverable.
1. Strategic Continuity
Strategy translated into ongoing decisions
No drift, no re-litigation every month
2. Leadership and Accountability
A single point of ownership for marketing direction
Clear priorities for teams and vendors
3. Execution Orchestration
Coordination across channels, partners, and internal teams
Focus on leverage, not activity
4. Decision Support and Trade-Offs
What to push, pause, or stop
Budget and resource allocation guidance
5. Measurement Oversight
Ensuring reporting supports decisions
Preventing metric noise and reactive changes
6. Governance and Decision Guardrails
Clear principles that guide day-to-day marketing decisions
Criteria for approving, rejecting, or deferring new initiatives
Protection against scope creep and reactive prioritization
Fractional CMO Services Testimonials
Bring Senior Marketing Leadership In Before Execution
If marketing decisions stall, drift, or lack ownership, a Fractional CMO provides the authority, prioritization, and continuity needed to move forward with confidence.
Engagements confirmed based on fit and scope.
How the Process Works
Engagement Structure
Fractional CMO engagements are:
Retainer-based
Scoped around time, responsibility, and decision authority
Typically part-time (e.g., 1–2 days per week equivalent)
The exact structure is defined during the discovery call.
Pricing (High-Level)
Fractional CMO services are priced based on:
Level of involvement
Business complexity
Team and vendor footprint
Typical engagements range from:
$3,000 – $8,000 per month
Final scope and pricing are confirmed after discovery.
The Team
What Happens Over Time
As a Fractional CMO, the role evolves with the business:
Early phase: stabilization and alignment
Growth phase: scale and optimization
Transition phase: internal hire or reduced involvement
The goal is not dependency. The goal is momentum and clarity.
How to Get Started
The first step is a Fractional CMO discovery call.
This call is used to:
Confirm leadership fit
Clarify expectations and authority
Determine scope and cadence
Decide whether to proceed
If this is not the right engagement, you will be told directly.
Where Strategy Ends, Leadership Begins
A documented strategy is not enough. Ongoing leadership is required to make trade-offs, hold focus, and guide execution as the business evolves. Fractional CMO services fill that role without adding permanent headcount.
Discovery call required. Engagement scope confirmed before start.
FRACTIONAL CMO SERVICES FAQ
A Fractional CMO consultation is a discovery conversation to assess leadership fit, decision authority, and business context. It is not advisory coaching or tactical review.
The purpose is to determine whether ongoing senior marketing leadership is appropriate and, if so, define scope, cadence, and expectations.
Fractional CMO engagements are retainer-based and scoped around leadership responsibility, not tasks.
The role operates as part-time senior marketing leadership, typically embedded into leadership discussions, planning cycles, and decision-making processes.
Cadence, availability, and authority are defined upfront and revisited as the business evolves.
This service is appropriate if:
Marketing decisions lack ownership or consistency
Teams or vendors are active but misaligned
Leadership wants accountability without a full-time hire
Strategy exists but execution drifts or stalls
It is not appropriate for businesses seeking hands-on execution, channel management, or short-term advisory input.
A Fractional CMO:
Owns marketing direction and priorities
Translates strategy into executable plans
Makes trade-off decisions under constraint
Aligns teams, vendors, and budgets
Represents marketing in leadership discussions
Maintains focus as conditions change
The role is decision ownership, not task execution.
Fractional CMO services do not include:
Hands-on campaign execution
Content production or channel management
Project management or task coordination
Replacing agencies or internal specialists
One-off strategy or advisory sessions
Execution support can be scoped separately if required.
Most engagements run between 3 and 12 months, depending on business complexity and stage.
Some organizations engage short-term to stabilize direction. Others retain leadership through growth or transition phases.
There is no fixed duration. The engagement evolves with the business.
Pricing is based on:
Level of involvement
Decision authority required
Business and team complexity
Typical engagements range from $3,000 to $8,000 per month.
Final pricing is confirmed after the discovery call.
Effective Fractional CMO engagements require:
Direct access to leadership
Visibility into performance, budgets, and priorities
Clear authority to recommend, challenge, and prioritize
Without access and authority, the role cannot deliver value.
The Fractional CMO provides direction and alignment, not management-by-proxy.
Teams and vendors continue executing within their roles, guided by clear priorities, expectations, and decision criteria.
The goal is coordination and leverage, not replacement.
Leadership involvement is focused and intentional.
Typically this includes:
Regular check-ins
Key decision points
Alignment on priorities and constraints
The role reduces leadership burden by eliminating reactive decisions and repeated debates.
Engagements usually conclude when:
Direction is stable
Internal leadership is ready to assume ownership
A full-time hire is made
The business enters a different phase
The objective is momentum and clarity, not dependency.