Are you a business owner or marketer who…

  • Wants to learn how to better market your company online?
  • Doesn’t have time or money to attend expensive courses?
  • Wants expert and trusted digital marketing gudiance for your business
  • Has experienced difficulties fully harnessing the new age of Digital Marketing AI?
  • Has a website and some knowledge & experience in undertaking digital marketing?
Apply Now

Become more confident in your ability to better market your company.

Get the traditional and AI tools you need to succeed. We will teach you how to create profitable marketing strategies that work!

Get a free end to end digital marketing roadmap.

Get a free strategy with tactics that work for you to gain new customers and increase sales from current customers.

Get a free digital audit of your business in the workshop.

See where your business is at versus the competition. Find ways to move ahead your digital marketing performance. 

Grow your business to the next level...

  • Gain the knowledge to plan, execute, measure and optimize successful online digital marketing campaigns.
  • Network with other motivated businesses and share digital marketing insights and experiences.
  • Get your questions answered by experts.

Your free digital marketing with AI workshop is waiting for you.

Signup To Be Notified About the Next Open Workshop

Workshop Content

Strategy and Planning

With our expert guidance, you’ll learn how to start with your business goals and create the plan that will help get them accomplished.  We go over everything from digital marketing content audits (to see what’s working) and analyzing competitors, all the way down to understanding market segmentation – this involves getting to know who customers are so that you can design messages accordingly for success!

Then all those strategy elements become tactics: we teach different ways of using these techniques in order to make an impactful promotion of your business.

Skills

  • Strategy
  • Content Auditing
  • Competitive Analysis
  • Customer Personas
  • Market Research
  • Campaign Objectives

Strategic Planning Tools

Implementation and Tactics - Owned

OWNED: In this workshop you’ll learn about the most important aspects of owned media. You will be taught how to make your website more content-driven and search engine friendly so you reach the right audience at the right time. You will learn how to market and promote your business on social media.  You’ll learn about social media marketing for your business and how it can help build your business and brand. You will focus on content, such as tweets and videos from different platforms like Facebook, Instagram, YouTube, and LinkedIn. Finally, you’ll learn about using email marketing to make the most of your customer database and build relationships.

Skills

  • Landing Pages
  • SEO
  • Social Content
  • Email Marketing

Owned Promotion Tactics Tools

Implementation and Tactics - Earned

Earned: Earned media increases brand awareness and creates a buzz around your business. Learn about PR best practices that work for getting coverage of all social platforms and creating press releases that are shared by influential bloggers as well as traditional journalists alike. We’ll also explore influencer relationships and link building to build reputation.

Skills

  • Public Relations
  • Link Building
  • Influencers
  • Reviews
  • Reputation Management

Earned Promotion Tactics Tools

Implementation and Tactics - Paid

PAID ADVERTISING: Using Paid advertising to reach your audience is an effective way of engaging with potential clients, but it’s important that you know what makes a successful campaign. This course will teach how to create ads as well as understanding the secrets behind modern marketing techniques so your business can get more out of your budget without sacrificing quality or success rate!

Skills

  • Campaign Planning
  • Budgeting

E-commerce

  • Product Descriptions
  • Ecommerce SEO
  • Ecommerce Data

Paid Promotion Tactics Tools

Evaluation, Iteration, and Monitoring

You’ll learn to collect and analyze data from the website, social media platforms as well as your email marketing tools. You will learn about testing different digital marketing strategies and understanding the results to see which ones work best for your business. We will help you understand your business needs and how to know when it makes sense to outsource any digital marketing responsibilities. Finally, you will learn about measuring digital marketing success so you can be sure that what time or money was invested in it is paying off.

Skills

  • A/B Testing
  • Reporting
  • Optimization

Evaluation Tools

Workshop Testimonials

"This workshop was been an incredible resource for us as a small business. Before joining, our digital marketing efforts felt scattered—but now, we’re much more focused and confident in our strategy. The course dives into everything from using marketing AI, SEO and paid ads to social media tactics, and it’s all presented in a way that’s easy to understand and apply. We’ve made real progress thanks to what we learned, and I’d highly recommend it to any small business owner who’s ready to take their marketing to the next level."
Rod Dickson
Lifeform Tools
"As a solo-practice accountant, I had dabbled in marketing but never had the time—or clarity—to know where to focus. The Digital Marketing with AI Tools workshop changed that. It opened my eyes to the importance of having a clear, strategic approach. I gained valuable insights into who my ideal clients are and how to market to them more effectively. I also learned how to enhance my online presence and use AI tools to create compelling content. Just a few months after the workshop, I saw a noticeable spike in customer inquiries! I highly recommend this workshop to any small business owner looking to grow with confidence and direction."
Sharon Saper
Accountant
"The content on strategic marketing and practical tactics supported by AI really helped me understand how to make the most of the time, budget, and content I’ve been investing in growing my organization. Through the workshop, group discussions, and the comprehensive workbook, I gained clarity on why some of my past efforts worked—and where they fell short. Now, I have a much clearer direction on which marketing strategies are the best fit for my goals, and how to implement them effectively."
Stephen Marsh
Marsh Homes

Meet the Workshop Team

Meet The Research and Consulting Team

FAQ

This workshop is our way of giving back to the community and it gives us insights into the current state of digital marketing in interacting with a broad range of businesses. Indirectly, we also gain consulting clients and research participants. 

This workshop is for existing businesses with an established website and some digital marketing promotion experience (ie. social media, email, etc.). We run through the entire digital market process with a focus on building up your knowledge so that you can further enhance your digital marketing tactics for your business. With the instruction, you can expect the knowledge to come out of the workshop ready to further promote your business.

Nothing, however the greater your current level of digital marketing efforts, likely the more insights you will gain. 

Many workshops are sponsored by organizations, and if you are a member you will be invited. In addition, we have workshops that we offer to the community as a whole. Signup to your Newsletter to be informed about the next workshop. 

You can subscribe and receive our program’s information, tips, and how-to advice on digital marketing here [https://digitalmarketingresearch.ca/?goto=C0ETGwNAW1YFXAQBF0sSEgwdQglBQxEXGRsADxAiOykBMik_Dk8BOC85O1UiPSkEEFdcGQwB]. You will also be notified of upcoming workshops. 

Both, you will be notified as to which format is available and when if you signup to our Newsletter. 

Garrett and the other team members are seasoned entrepreneurs with a life-time of experience as entrepreneurs like you. Garrett has also developed several digital marketing courses, which provide a strong foundation for the course.

The Team

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