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Turn your ideas into an actionable strategy - powered by AI

Are your struggling to find time for marketing strategy. This hands-on virtual workshop helps you build your own digital marketing plan in real time, using AI tools to save hours of guesswork.

In just 60 minutes, you’ll go from scattered ideas to a focused marketing blueprint ready to execute – designed specifically for your business or project.

Sign Up Now For The Sheridan EDGE Workshop

By The End of The Session, You’ll Walk Away With...

A structured, AI-generated Digital Marketing Strategy Outline

Get the traditional marketing foundation and learn how to use AI to turn it into real results. This workshop shows you how to combine proven strategy principles with modern AI tools to build a profitable, goal-driven marketing plan that actually works in today’s competitive market.

Reusable AI prompt templates to refine and expand your plan

Gain access to proven AI prompt templates you can reuse to refine, expand, and personalize your marketing strategy. These ready-made prompts will help you brainstorm new campaign ideas, write engaging content, analyze competitors, and optimize your plan – saving you time while keeping your strategy sharp and effective.

A clear understanding of how to move from strategy to execution

Gain a clear understanding of how to move from strategy to execution by turning your AI-generated ideas into real marketing actions. You’ll learn how to take your strategic plan and apply it across channels, create focused campaigns, and measure results so every step connects back to your goals and delivers real business impact.

What You’ll Learn

  • How to define your business goals and turn them into measurable marketing objectives
  • How to identify your target audience and unique value proposition
  • How to use AI tools like ChatGPT to generate campaigns, content, and KPIs
  • How to map your funnel (awareness → leads → conversions) using AI prompts
  • How to plan your next 30–60–90 days of marketing activity

Who It's For

This workshop is designed for:

  • Small business owners and entrepreneurs

  • Sheridan EDGE members and startup founders

  • Educators and professionals in transition

  • Anyone who wants to make marketing simpler, smarter, and faster

No technical skills or marketing background needed.

What to Bring

To get the most value, come prepared with some key details about your business:

  • What you sell or offer

  • Your main goal for the next 3 to 6 months

  • Who your target customers are

  • 2–3 competitors or similar brands

  • What makes you different

After you register, you’ll receive two editable templates – one for B2B and one for B2C businesses.
Fill in whichever fits you best, and bring it to the session.

Event Details

Date: [Insert upcoming date]
Time: [Insert time and timezone]
Format: Virtual (Zoom link sent after registration)
Facilitator: Garrett Hall — Professor, Consultant, and Founder of DigitalMarketingResearch.ca

What You’ll Need During the Workshop

  • A laptop or desktop computer

  • A free ChatGPT account (or similar AI tool)

  • Your completed B2B or B2C Campaign Planning Template

  • Optional: Canva and Google Docs for taking notes

Workshop Outcome

By the end of the hour, you’ll have:

  • A clear marketing strategy with tactics outline generated by AI
  • Content and campaign ideas tailored to your audience
  • A practical roadmap to take your next marketing step with confidence
  • Digital Marketing prompting knowledge

Your Free Digital Marketing With AI Workshop is Waiting For You!

Reserve Your Spot

Space is limited to ensure interaction and feedback.
Click below to register and receive your pre-workshop templates.

Sign Up Now For The Sheridan EDGE Workshop

Workshop Content

Marketing Strategy and Planning Using AI

In this Sheridan EDGE and DigitalMarketingResearch.ca workshop, you’ll learn how to start with your business goals and turn them into an actionable digital marketing strategy powered by AI. we’ll guide you through every stage of the marketing process, from researching competitors and auditing your content to identifying your target audiences and defining campaign objectives. You’ll learn how to use AI to analyze what’s working, understand customer segments, and design strategies that connect and convert. Once your strategy is built, you’ll see how each element transforms into real-world tactics that drive measurable growth.

You’ll explore owned, earned, and paid media – three pillars that form a complete digital ecosystem.
In owned media, you’ll learn how to make your website more content-driven, SEO-friendly, and optimized for audience engagement. We’ll show you how to use AI to craft social posts, create videos, and build email campaigns that build trust and relationships.
In earned media, you’ll discover how to turn your customers and community into promoters by applying AI to influencer outreach, PR campaigns, link-building, and reputation management.
In paid media, we’ll teach you how to plan and manage effective advertising campaigns using AI to create smarter targeting, compelling copy, and data-driven optimization across social platforms and Google Ads.

Finally, you’ll learn how to evaluate your marketing performance using AI-powered analytics. You’ll understand how to interpret campaign data, test and optimize content, and measure ROI to refine your approach and scale what works.

Skills:
Strategy • Content Auditing • Competitive Analysis • Customer Personas • Market Research • Campaign Objectives • Landing Pages • SEO • Social Content • Email Marketing • Public Relations • Link Building • Influencers • Reviews • Reputation Management • Campaign Planning •  • Social Media Advertising • PPC • Google Ads • Reporting • Optimization • Digital Marketing ROI

Workshop Testimonials

"This workshop was been an incredible resource for us as a small business. Before joining, our digital marketing efforts felt scattered, but now, we’re much more focused and confident in our strategy. The workshop dives into everything from using marketing AI, SEO and paid ads to social media tactics, and it’s all presented in a way that’s easy to understand and apply. We’ve made real progress thanks to what we learned, and I’d highly recommend it to any small business owner who’s ready to take their marketing to the next level."
Rod Dickson
Lifeform Tools
"As a solo-practice accountant, I had dabbled in marketing but never had the time or clarityto know where to focus. The Digital Marketing with AI Tools workshop changed that. It opened my eyes to the importance of having a clear, strategic approach. I gained valuable insights into who my ideal clients are and how to market to them more effectively. I also learned how to enhance my online presence and use AI tools to create compelling content. Just a few months after the workshop, I saw a noticeable spike in customer inquiries! I highly recommend this workshop to any small business owner looking to grow with confidence and direction."
Sharon Saper
Accountant
"The content on strategic marketing and practical tactics supported by AI really helped me understand how to make the most of the time, budget, and content I’ve been investing in growing my organization. Through the workshop, group discussions, and the comprehensive workbook, I gained clarity on why some of my past efforts worked and where they fell short. Now, I have a much clearer direction on which marketing strategies are the best fit for my goals, and how to implement them effectively."
Stephen Marsh
Marsh Homes

Learn More About Sheridan EDGE

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EDGE is a vibrant community of people who believe entrepreneurship can make lasting change in society. We support changemakers as they explore entrepreneurial approaches to creating a more equitable and sustainable world.

Leading social ventures takes courage and determination along with a wide range of skills. It can be intimidating and lonely, but EDGE is here as a trusted partner as you navigate obstacles and share successes. We believe everyone has the potential to contribute to a social venture, and that your unique talents are needed to tackle today’s big challenges. We seek to challenge the inequitable systems that stifle entrepreneurial potential and create barriers for founders from underrepresented communities.

Learn More About DigitalMarketingResearch.ca

DigitalMarketingResearch.ca helps small businesses, educators, and entrepreneurs bridge the gap between AI tools and real marketing strategy. Founded by Garrett Hall, a Professor of Digital Marketing at Sheridan College and Fractional CMO, DMR delivers workshops, audits, and AI-powered systems that help businesses grow smarter, not harder.

FAQ

This workshop is our way of giving back to the community and it gives us insights into the current state of digital marketing in interacting with a broad range of businesses. Indirectly, we also gain consulting clients and research participants. 

This workshop is for existing businesses with an established website and some digital marketing promotion experience (ie. social media, email, etc.). We run through the entire digital market process with a focus on building up your knowledge so that you can further enhance your digital marketing tactics for your business. With the instruction, you can expect the knowledge to come out of the workshop ready to further promote your business.

Nothing, however the greater your current level of your understanding of what makes your business success and any digital marketing efforts, the more likely you will gain more insights. 

Many workshops are sponsored by organizations, and if you are a member you will be invited. In addition, we have workshops that we offer to the community as a whole. Signup via our contact page to be informed about the next workshop. 

You can subscribe and receive our program’s information, tips, and how-to advice on digital marketing here. You will also be notified of upcoming workshops. 

Both, you will be notified as to which format is available and when if you signup via our contact page. 

Garrett and the other team members are seasoned entrepreneurs and marketers with a life-time of experience as entrepreneurs like you. Garrett has also developed several digital marketing courses, which provide a strong foundation for the course. See the team here. 

The Team

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