Digital Marketing with Related AI Research Project-Powered Digital Marketing: Enhancing Efficiency and Optimizing Digital Marketing Performance (Currently Recruiting Participants)
Participating in our Digital Marketing with Related AI Research Project offers you a valuable opportunity to develop and refine your digital marketing and marketing AI skills. Through this study your will gain exposure to advanced AI tools and techniques to enhance your marketing knowledge and increase your marketing competitiveness for your business or in an evolving job market as an employee. With our personalized feedback, you can fine-tune your strategies and better understand how AI can optimize your campaigns.
Being part of the Digital Marketing with Related AI research project provides you with a network of other growth oriented marketers. Engaging with researchers and fellow participants in the field opens the door to new collaborations and insights, fostering meaningful connections within both the AI and marketing communities.
Beyond personal development, your involvement contributes to the broader advancement of the industry. By taking part, you help shape the future of AI in marketing, including its best practices and ethical standards. Additionally, gaining early access to cutting-edge AI tools allows you to stay ahead of trends and adapt quickly to emerging technologies.
The benefits also extend to your business or career growth. As you deepen your understanding of data-driven decision-making and automation, you’ll be better equipped to streamline processes and unlock new business opportunities.
Learn more about the Digital Marketing with Related AI research project
BSBR (Building Small Business Resilience) Research Project (Completed)
Building Small Business Resilience Through Digital Marketing
In response to the economic shocks triggered by the COVID-19 pandemic, the Building Small Business Resilience (BSBR) Digital Marketing Training Program was developed to empower small business owners—particularly from underrepresented communities—with the skills needed to thrive in the digital economy.
Led by Sheridan College, the program was delivered in multiple phases including design, development, and rigorous testing through Alpha and Beta cohorts. The 12-week training equipped participants with strategic and practical skills in digital marketing—from campaign planning to content creation and performance analysis. The results were striking: participants increased their digital marketing confidence by up to 128%, customer engagement by nearly 300%, and revenue by over 240% in some cases.
The program’s impact extended beyond skill-building—it helped participants reduce dependence on paid advertising, enhance organic reach, and scale operations nationally and internationally. One key insight: strategic planning emerged as the most transformative component, with many participants revisiting their plans months after graduation.
Future iterations of the program aim to include hybrid delivery, expanded support, and a stronger focus on experiential learning. As digitization accelerates, BSBR continues to pave a resilient path forward for small business success.